Disruption is always easy to spot in hindsight. How did paying one million dollars for a taxi medallion make sense as a mechanism to facilitate public taxi service?
File:CALIFORNIA, SAN FRANCISCO 1996 -TAXI MEDALLION SUPPLEMENTAL LICENSEPLATE - Flickr - woody1778a.jpg
What were the problems that companies like Lyft and Uber solved?
Lower price Push vs. Pull (Driver comes to you) Predictable service Habit building feedback loop Async by design Digital vs analog Non-linear workflow Current State of Higher Education That Will Be Disrupted A similar disruption is underway with education.