Ethical Weighting What is an ethical weakling? Someone who says one of the following: “Everything is bad”, “Everything is the same” when confronted with unethical company or product. The counter to this is develop ethical muscles and weigh attributes again one product or company against another. We can select better solutions, no, everything isn’t equal. Additionally, things are not static, if your selected alternative gets worse, then swap.
A general heuristic is: